CEO / Partner
M2 Animation
Having started at The LEGO Group as a manager of their internal video and photo department decades ago, Torsten was tasked to build a LEGO In-House Agency focused on everything from packaging design to global advertising campaigns to content and TV-series development.
Starting only with a few people in Denmark, the agency became a massive success with currently 400-500 people spread between locations in DK, USA, London, Singapore and Shanghai. Moving beyond simply creating advertising content, Torsten’s LEGO agency broke out to develop universes around existing LEGO IPs, create brand new LEGO IPs, and oversee TV and Film production.
After more than 25 years of growing The LEGO Group’s content into a global titan, Torsten has shifted to the boutique flavor of M2, bringing with him a focus on growing creative competences and strengthening concept development capabilities.
Starting only with a few people in Denmark, the agency became a massive success with currently 400-500 people spread between locations in DK, USA, London, Singapore and Shanghai. Moving beyond simply creating advertising content, Torsten’s LEGO agency broke out to develop universes around existing LEGO IPs, create brand new LEGO IPs, and oversee TV and Film production.
After more than 25 years of growing The LEGO Group’s content into a global titan, Torsten has shifted to the boutique flavor of M2, bringing with him a focus on growing creative competences and strengthening concept development capabilities.
