THIS IS NOT A BRICK

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ENDLESS CREATIVE OPPORTUNITIES

Client
LEGO
Agency
LEGO AGENCY

SEASONAL HOLIDAY CAMPAIGN
"This is not a brick" is the LEGO brand's first-ever global seasonal holiday ad campaign, running in 36 different markets around the world. The three campaign films are developed and produced by M2Film in collaboration with LEGO Agency - with Oscar-winning director Anders Walter in charge of direction.

YOUR WILDEST WISHES
The campaign films showcase the endless creative opportunities that LEGO fans have when playing with the popular LEGO bricks. Heavy on spectacular visual effects, the films include everything from crazy car chases to X-Wing Starfighters and a Tyrannosaurus Rex. This is truly your "wildest wishes".

This is not a brick. It's their wildest wishes.
Narrator

Our ability to deliver multiple services allows us to improve both scheduling and budgeting efficiencies. That way we can help clients create beautiful, effective campaigns and content for any screen.

  • Animation department 230cool people

  • We amaze (people)6250worldwide every minute

  • We distribute14037master files each year